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Title: What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales - Ram Charan
Publication : Penguin
Genre: Non Fiction
More than ever days, the sales process often turns into a war about price - a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.